Online marketing is the method to promote your services and products online. It is a very effective way of marketing because it uses the latest tools of marketing that are limited in offline marketing. Online marketing helps you to communicate with your audience and know the actual desire of them. This will increase the transparency between the user and the marketers and establish a powerful relationship with them. Online marketing involves marketing methods: 1. Search Engine Optimization It is the way to enhance the ranking of your site through organic searches. In online marketing, it is a cost-effective and reliable way that helps you to promote your business and increase the visibility and authority of your site. It is the natural way to get traffic because it uses the much-characterized set of principles that are decided by Google. 2. Email Marketing Email Marketing is considered, as one of the most important types of marketing that are not new but s