Companies always want to find a solution that can provide better customer experience and for this; they search many tools and techniques from the marketplace. Video marketing is one of them. Video marketing is one of the effective marketing channels that are growing faster day by day. The reason is very simple. People want to prefer to watch videos rather than to read a full copy of text because videos can be processed easily in a Human’s mind. Video content is one of the forms of content that can engage and educate customers and drive conversion. There are some brands that face some challenges while using video marketing. This post is all about the common challenges of video marketing and the solutions to those challenges. 1) Improper Video Marketing Strategy Most businesses fail Due to improper video marketing strategies . Without making strategies, you cannot achieve success. Solution: To overcome this challenge, you need to identify your goals and make